Digital Content & Social Media Specialist
Full Time5+ YearsHyderabad, India / United States
Job Overview
We're looking for a Digital Content & Social Media Specialist to manage the day-to-day publishing of our brand's content across LinkedIn, our company blog/website, and other digital media. This role is about turning raw material into polished, platform-ready posts and articles: tightening the writing, adapting tone and format for each channel, and keeping a consistent publishing cadence.
Key Responsibilities
- Publish and schedule content consistently across LinkedIn, company blog/website, and other digital media
- Review, edit, and tailor provided content to match each platform's tone, format, and audience expectations
- Adapt long-form material into LinkedIn-ready posts — shorter copy, stronger hooks, better formatting for engagement
- Format and publish blog/website articles, applying basic on-page SEO practices (headings, meta descriptions, alt text)
- Maintain and manage a content calendar, coordinating timelines with the teams providing source material
- Track engagement and traffic metrics, and share simple performance summaries with stakeholders
- Maintain consistent brand voice, tone, and visual standards across all published content
- Coordinate with design resources for graphics or visuals when needed
- Stay current on platform best practices and algorithm changes (LinkedIn, blog SEO trends)
Required Skills & Qualifications
Experience
- 5+ years of experience in content publishing, social media management, or digital marketing
Writing & Editing
- Strong writing and editing skills, with a good eye for tone, clarity, and detail
- Ability to adapt existing content across formats and platforms without losing the original meaning
Platform Management
- Hands-on experience managing a LinkedIn company page and/or a blog/CMS platform
SEO & Content Strategy
- Working knowledge of basic SEO principles for blog/website content
Tools & Organization
- Familiarity with content scheduling tools (e.g., Buffer, Hootsuite, or similar)
- Strong organizational skills to manage a content calendar and coordinate with multiple stakeholders
Nice to Have
- Comfort with basic design tools (Canva, Adobe Express) for simple visual edits
- Familiarity with analytics tools (LinkedIn Analytics, Google Analytics)
- Prior experience publishing B2B or tech-industry content